The SMS has 98% open rates compared to any other means of business communication. It is the quickest & most reliable way to reach your customers.
Sometimes reaching the targeted audience through the right marketing channel is the biggest challenge in 2021. The increased usage of the smartphone has become a boon to business owners & marketers.
Even with the increasing use of various internet marketing strategies for mobile users, having trusted communication is crucial than ever because customers are bombarded with messages every day.
It is estimated that 18.1 billion messages are delivered every day in 2021 with the help of API. In the new messaging system terms like A2P, P2P, & SMS will rise.
Now you must be wondering what is API and what does it has to do with A2P messaging services.
A2P: Application to Person messaging.
P2P: Person to person messaging
SMS: Short Messaging Services
API: Application Programming Interface
Let’s discuss what A2P messaging is.
A2P Messaging Service- Application to Person
A2P messaging is one of the trusted and most efficient forms of communication as it establishes the reachability of the brands. This messaging is also called enterprise or professional SMS. In A2P, messages are initiated by an application-based software to deliver them to a person.
SMS is a much easier means of communication when compared to email or internet-based marketing. It enables the message to reach the intended customer within seconds and he will likely read the SMS on his mobile more frequently than reading an email. A2P messages help to automate the customer data collection and help the business to use it effectively.
A2P SMS has become a popular bulk messaging system for business houses starting from newbies to Fortune 500 companies.
Messaging API- Application programming Interface
An SMS API provides a simple and robust way for developers to connect to an SMS gateway like MOBtexting and send messages swiftly and assuredly. APIs are secure, reliable, flexible, and enable any application, website, or system to send or receive messages around the globe.
SMS API’s are offered by 3rd party providers. They will access the global carriers network to facilitate sending all kinds of messages.
When you have access to API there is no need to develop a backend system for these and other common messaging channels. If you have MOBtexting as your A2P SMS partner, the entire infrastructure is ready to use as per the CPaaS model. Do you know about WhatsApp Business API? API’s offer distinctive and measurable benefits that can be easily brought into a business line.
Why does your business need A2P SMS apis in 2021?
Let’s look into the benefits of SMS API’s
Visibility and tracking: Basically API’s help in easy tracking of the delivered and non delivered with the help of delivery receipts. There is another feature called message tagging that informs exactly which outbound message corresponds to a given reply. This is important for transactional messaging applications, which enables you to match responses with messages.
Flexibility and better integration: An API provides direct access to the components of the service, so you can easily include the features of the provider’s SMS gateway into your systems. For example, you can select how you can send and receive bulk SMS, that is, to a targeted group, through an application, or instantly. Many other features are also available. Your organization can always gain an advantage over-improving technology. On top of it, you will have control over your services and content. Its simple integration into CRM enables smooth data management and operation flow.
Automate the API for better efficiency: SMS APIs allow for automation of processes for sending and receiving the customer’s SMS messages. Using APIs can make the operation faster and more productive. It reduces the need for the staff to manage it manually. Automation of tasks using an SMS API ensures your communications go out as required.
Fast and reliable: With the help of API’s we can deliver thousands of text messages within a fraction of a minute to intended recipients. It will ease the customer experience too.
Easy reports and results: The attached links in the messages help to derive the source and make it data-centric. This will help us to track the traffic from different platforms that have got integrated.
Having API always has a positive impact on the company’s services. It is a cost-effective tool too. It shows that your brand will be dedicated to customer service. API brings Automation and flexibility for communications.
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